How Luxury Fashion Is Rebuilding Its Creative And Commercial Stack Using AI

From LVMH's internal AI factory to a new generation of venture-backed startups rewriting how clothes are designed, discovered ...
The Drum

Walking the creative/commercial tightrope: how I learned to love procurement

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Finding the right balance ...
The Business Journals

How to create a commercial that works

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The key to successful advertising is making sure you are ...
The Drum

Creativity as a common language: an ode to commercial creative

Brew Digital’s Tom Inniss argues that art (whether on a canvas or a digital ad) is about communication – and, with enough practice, anyone can master it. In any creative medium, there’s a risk that ...
The Hollywood Reporter

FX gets creative with commercial time

Network producing custom creative to up the appeal for both viewers and clients. By Anthony Crupi, MediaWeek To make the commercial time in its movies more appealing to viewers and clients, FX has ...
BBC

BBC Studios boosts creative and commercial approach by combining production and content teams

New business, to be known as BBC Studios Productions, will be a single content powerhouse combining all the commercial arm’s productions, talent relationships, and content investment. Updated: 5:19 pm ...