Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Facebook’s stronghold in the digital space is no secret. Its 1.3 billion users – 70 percent of whom return daily – create a vast database that companies, big and small, hope to tap into. And with 30 ...

Tech companies like Google and Meta are letting users control what types of advertisements they’re shown online, a move that aims to address the power disparity between marketing companies and ...

Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

Meta will have to limit the reach of its personalized ads in the European Union. The region's Court of Justice has ruled that Meta's Facebook brand will need to obtain consent before delivering at ...

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions. Here is the new look shared by Greg: ...

Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion ...

Paramount is the latest company to introduce custom ads that appear mid-show. Paramount is the latest company to introduce custom ads that appear mid-show. is features writer with five years of ...