Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

As the century-old mantra falls into obscurity, CX leaders contend with nuance and the true range of customer behavior.

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

The COVID-19 crisis was unprecedented, but the lesson it taught us is not: you can’t afford to disconnect from your customers ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

The phone carrier has spotted a pattern in recent customer behavior that is sparking concern. Verizon (VZ) , the top mobile provider in the U.S., recently faced an increase in profits as it welcomed ...

Lululemon, famous for its luxury athletic wear, is struggling to emerge from a rough patch with consumers, who have switched gears in recent months. As many consumers face financial strain amid ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...