Customer loyalty isn't earned the same way it was 20 or even just three years ago. Competition over consumers' discretionary income remains hot. Inconsistency, poor connection, lack of trust. Just ...

The dynamic world of B2B marketing is continually reshaping itself. In this evolving digital landscape, a significant proportion of business success is predicated on striking a delicate balance ...

What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...

Think of all the hard work that goes into attracting customers—marketing awareness campaigns, sales rep training, time spent with prospects making the pitch, negotiating the price, agreeing to terms.

The pace of business is faster than ever before. Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. From a ...

The report highlights that a significant percentage of churn can be attributed to product-market fit issues or a failure of the product to meet customer expectations. No amount of proactive CS ...

Merchants today are prioritizing innovative ways to retain and monetize their existing customer base, moving away from traditional customer acquisition methods. This significant shift demonstrates how ...

The onboarding experience is a pivotal moment in your customers’ journey. While your business has successfully converted a prospect at this stage, you’re still very much at risk of losing their ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...