Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

AT&T customers can join the loyalty program at a higher tier, and the wireless carrier will become an official partner of ...

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

If you’ve ever earned a free latte for buying ten of them earlier, it’s a direct result of the phenomenon created by a ...

JBLU expands TrueBlue with "Points On Repeat" subscriptions, boosting loyalty, recurring revenues and flexible redemption to ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...