AI Mode and AI Overviews cited the same URLs only 13.7% of the time. Responses averaged 86% semantic similarity despite low word overlap. AI Mode responses were longer and included more entities and ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...

Google launched AI Overviews in mid-May to all users and, following some viral mistakes, it seems the company has pulled back, as new research shows it may be appearing in merely 15% of search queries ...

Users are visiting Google more often but staying less. That’s one of several insights from a new analysis by Kevin Indig, in partnership with Similarweb, based on 5 billion search queries and 20 ...

Organic click-through rate on Google searches with AI Overviews is rising, breaking a year-long slide. Could click loss be ...

Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries.

Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries. These findings are based on a new Semrush analysis of more than 10 ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

Third-party data strongly suggests Google has toned down Reddit’s influence on search results that use AI Overviews. This change comes from high-profile, outrageously terrible AI Overviews results ...

Visits to major US news websites have plummeted since Google rolled out its artificial intelligence search feature last year – with some plunging 40%, according to troubling new data. Of the top 50 ...

Visibility in Google’s AI Overviews doesn’t equal traffic. In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links ...