The creator economy has emerged as a powerful force in digital advertising, yet brands have long struggled with the complex and time-consuming process of executing creator-led advertising campaigns at ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest ...

NEW YORK—Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 2025 — a 26% increase year-over-year and ...