QPharma(R) , a leader in compliant HCP engagement and sampling solutions, launches a next--generation digital sampling experience that integrates intuitive technology with personal representative ...

When reduced-sugar gummy startup Häppy Candy debuted last fall it launched a free sampling campaign online supported by nano-influencers to help drive foot traffic to local retailers, gather consumer ...

Heineken is hoping more people will taste its beer through a digital sampling campaign that prompts consumers to redeem a coupon on their phone for a free drink. The brand will use Facebook and ...

Forbes contributors publish independent expert analyses and insights. Brooke Roberts-Islam is a London-based writer covering sustainability. Avihay Feld, CPO and Co-CEO of Browzwear said: “It has to ...