Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days, the business became synonymous ...

Direct Line continues to struggle in its motor segment, leading to weak financial performance. The company has made efforts to improve profitability, including selling its brokered commercial ...

When I invested in Direct Line in 2022, I thought it looked like an attractive turnaround and I still think I was right. This investment was a bumpy ride to nowhere, and it’s one of the main reasons ...