Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days, the business became synonymous ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Aviva and Direct Line Group have agreed a sweetened cash, shares and dividends deal that will see ...

When I invested in Direct Line in 2022, I thought it looked like an attractive turnaround and I still think I was right. This investment was a bumpy ride to nowhere, and it’s one of the main reasons ...

As investments go, Direct Line has been a mixed bag. The shares initially fell more than 50% shortly after I'd bought them, and then rebounded by about 100% following a recent takeover offer from ...