Add Yahoo as a preferred source to see more of our stories on Google. Sen. Bernie Sanders and Health and Human Services Secretary Robert F. Kennedy Jr. (Getty Images/Christopher Smith for TheWrap) ...

At a rate of about 80 ads per hour, TV prescription drug ads are nearly unavoidable. This trend in direct-to-consumer advertising has many in the healthcare industry, including the American Medical ...

For decades, pharmaceutical companies have shelled out big bucks to broadcasters to place ads between TV segments. But a pair of policies being considered by US Health and Human Services Secretary ...

Donald Trump is ramping up pressure on drug companies to be more transparent about the risks associated with their prescription products. In a memorandum signed on Tuesday, the President ordered ...

The U.S. Department of Health and Human Services and the Food and Drug Administration announced major reform on Tuesday that requires pharmaceutical companies to include full safety warnings in direct ...

Critics have railed against direct-to-consumer ads for prescription drugs since the 1990s. Opponents of the ads, many of whom are medical providers, say they contribute to unnecessary anxiety and self ...

Donald Trump is ramping up pressure on drug companies to be more transparent about the risks associated with their prescription products. In a memorandum signed on Tuesday, the President ordered ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and highlights an opportunity for greater investment in audio ads instead. The pharma- ...

Forbes contributors publish independent expert analyses and insights. Joshua Cohen is a Boston-based writer who covers health policy. It’s been rumored for quite some time that Health and Human ...