Here's how ecommerce websites can achieve a high level of expertise, authority, and trust (E-A-T) on its product and category pages. When Google updated their Search Quality Rater Guidelines in July ...

Only a few visitors will arrive at an ecommerce site knowing exactly what to look for. That’s why aside from a smart onsite search, you need to implement an advanced product filter system to help them ...

Creating the optimal e-commerce website design and user experience (UX) can be challenging. Great UX combines multiple design choices of the website’s information architecture, site-wide navigation ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

Let’s make this clear, RankBrain is not a Google algorithm, it is a component of Google’s Hummingbird algorithm RankBrain is a powerful AI-based system that helps Google understand search queries ...

Niche marketplaces, such as Etsy for crafts or Zappos for shoes, thrive by catering to specific interests and building dedicated communities. Innovative models like Airbnb and Poshmark show that ...

The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can ...