When did e-commerce and data collection become synonymous? Was there a particular point in the evolution of online shopping where this phenomenon was established? Whose thought leadership made the ...

Editors’ Note: Shopify offers extensive e-commerce features, including an advanced checkout function, inventory management tools and automated sales tax calculation. Shopify also has some of the best ...

Gen Z has an annual purchasing power of $143B, how can business owners use AI to move the needle in understanding their behavior and getting their attention? With a unique approach to self-expression ...

When a business establishes an e-commerce site, whether standalone or to supplement brick-and-mortar sales, its customer base can potentially go from narrow and local to fully global. But a website is ...

Mailchimp has rolled out its new ecommerce tool Stores, and is offering it to 14 million small business customers. The company has also launched an ad campaign for Stores. In one video spot, a couple ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

E-commerce brand builders know the unique challenges of managing a digital storefront, whether it’s ever-evolving customer expectations or keeping up with multi-channel selling structures. CRMs for ...

The $4 trillion ecommerce market sounds like a dream, but those of us in the trenches know it is a different story entirely. With a big pie comes a long line of people wanting a slice. I launched my ...