The reunion of Dale Earnhardt Jr. and Budweiser has reignited fan interest and boosted merchandise sales in NASCAR.

Dale Earnhardt Jr. opens up on his advice to Martin Truex Jr. before his final Cup Series race as a full-time driver in ...

Among them, Budweiser, and Earnhardt,” said Matt Davis ... return of this iconic pairing with a line of Budweiser x Dale Jr. merchandise that is nostalgic of the early 2000s, available now ...

The King of Beers and Dale Earnhardt Jr. are reuniting. Get ready for a blast from the past, though frosted tips will be optional.

The reunion of Dale Earnhardt Jr. and Budweiser, one of the most iconic partnerships in NASCAR history, has reignited fan interest and sparked a surge in merchandise sales according to Sports ...