Economists use elasticity of demand to gauge how responsive consumers are to changes in price and income, but investors can also use elasticity of demand to help make more informed investing decisions ...

In order for a small-business order to price her products or services correctly, she must be able to understand what impact that price will have on demand. In some cases, demand will rise or fall with ...

Price elasticity measures how demand changes with price adjustments; key for investment decisions. Investors should focus on companies developing inelastic products for greater pricing power.

Elasticity is responsiveness. It is a measure of change to one thing when something that affects it changes. When thinking about elasticity as it relates to business management, it is helpful to think ...

Learn how the law of demand demonstrates the inverse relationship between price and demand, impacting consumer choices and market dynamics.

OPEC recently increased its global oil demand growth forecast by 100,000 bbls/d. This marks the first change since February, as the group responds to accelerating demand signals. A new dynamic that ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

I contend that Netflix customers are highly price inelastic in their demand for the company's streaming service. Therefore, Netflix could increase its pricing without losing a significant number of ...