When people stop actively engaging with your emails, you may assume they’ve lost interest in your business. However, this may not be the case. There’s a good chance you’ve just slipped off their radar ...

Rather than treating all visitors the same, behavior-based campaigns allow you to respond to those signals with tailored outreach. This creates a more natural continuation of the customer journey ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...