Add Yahoo as a preferred source to see more of our stories on Google. For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

On Thursday, Variety's Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...

Following the announcement by Disney CEO Bob Iger last week about the pending full integration of Hulu into Disney+, the company has reorganized — and consolidated — its marketing operation with new ...

The Global Entertainment Marketing Academy of Arts & Sciences the org formerly known as Promax that relaunched in February, has revealed its new board of directors, as well as an honorary board of ...

Today, Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The summit will identify the best opportunities ...

Marketing strategist, Oghogho Harriet Osemwegie, in this interview, shares her experience in entertainment media, tech marketing, and consumer engagement. What led you to entertainment media marketing ...

The greatest plot twists lie at the end of a long trail of clues, dramatically revealing an answer hidden in plain sight all along. The marketing campaign for independent distributor Neon’s surprise ...

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers ...

Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new roles. Ayaz, chief brand officer for The Walt Disney Co., is also adding the ...

Fairbourn will join the agency's division that advises brands on content partnerships. By Alex Weprin Senior Editor United Talent Agency is expanding its entertainment marketing division, bringing on ...

On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...