With the debate around how brands can spend their advertising dollars in an ethical way raging, I thought it would be useful to showcase alternatives for brands who wish to make their media ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they ...

With the advent of digital marketing, especially search engine optimization, brands have felt increasing pressure to blur the lines between ethical and unethical marketing strategies. At the same time ...

Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...

AI agents can optimize almost anything. The harder question: Should they? Use this interactive ethics audit to test your team’s boundaries. The issue of ethics in digital marketing is being ...

In October 2025, American Eagle CMO Craig Brommers remarked in an interview, "I can't believe that anything in our advertising marketing world is still commanding this amount of attention 10 weeks ...