Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

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SAN ANTONIO--(BUSINESS WIRE)--Cvent, an industry-leading meetings, events, and hospitality technology provider, unveiled a host of new artificial intelligence-enabled enhancements at its annual ...

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Marketing budgets don’t need to be split between events or digital. Thomas Harrison-Lord looks at the ideal event marketing approach for agencies to capture leads and build meaningful relationships As ...

Experiential retail has become a popular buzzword in the industry, as retailers seek to deliver memorable experiences in stores, both to build relationships with customers and grow sales. For brands ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...