The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

I have a new study with coauthors at Columbia, Northwestern, and Denmark, and we actually show that this crisis has had profound effects on consumer behavior. First, we saw a massive increase in ...

A new trend has emerged, and Target is doing its best to get ahead of it. Target has traditionally focused on trendy inventory and partner brands rather than affordability. Consumers are cutting back ...

Key insights: Pushback on fees, BNPL and new technology are shifting how consumers shop and make payments. What's at stake: Swipe fees for credit cards and debit cards totaled $187.2 billion in 2024, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Lorne Lucree The Real ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...