Audio advertising intelligence and measurement service provider Magellan AI has brought to market a new product that is designed to give advertisers the ability to measure the impact of broadcast ...

The proposed “AM Radio for Every Vehicle Act” in the United States should look to the future and mandate DRM reception, with a timetable for sunsetting non-DRM transmissions. Allow me to explain why I ...

Broadcasters keep popping up in the news. Broadcasting — distributing radio and television content for public audiences — has been around for a century, but is facing a uniquely challenging landscape ...

In an age where digital dominates marketing budgets, advertisers sometimes overlook one of their most powerful strategic allies: broadcast media. If your clients have shifted their budgets entirely ...