For advertisers targeting women, this is a new golden age. Earlier this week, over 12 million viewers tuned in to witness an electrifying Elite Eight showdown between the University of Iowa and ...
Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...
Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to accelerate gender equality and representation in the advertising industry, ...
Amid all the comment and statistics you’ll be presented on International Women’s Day, I thought I’d share some wider context and reasons for optimism about the position of women in the business of ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The stellar team and growth of ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Her biggest career achievement ...
Women in Out-of-Home Advertising in Nigeria (WOHAN) has called for an all-inclusive and supportive environment in order to contribute to the industry’s growth. Speaking at the inaugural meeting held ...
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Advertising on women's sports has skyrocketed as ratings climb
Advertisers are following audiences to women’s sports broadcasts, and are seeing profitable results doing so. Despite the consternation generated by women’s sports in some dark corners of the internet ...
Lyndy Payne CBE founded the Advertising Agency Register (AAR) in 1975, having begun her career as a secretary at SH Benson in 1964 I landed at ad agency SH Benson straight from secretarial college and ...
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