The debate around the Ferrari Luce started before anyone saw the car in person. As Ferrari’s first fully electric model, it drew criticism just for existing. Now that it’s out, most of the attention has turned to its design.

Critics have compared the design to much-cheaper rides and bashed the brand for using tech to replicate the iconic engine growl.

The iconic car company Ferrari has unveiled the Luce, its first all-electric vehicle, but the reported starting price is about $640,000.

Ferrari has been attacked by car enthusiasts and experts alike following the highly anticipated launch of its first electric car -the Luce. The iconic Italian manufacturer unveiled the Luce electric vehicle earlier this week as its first model away from its traditional roaring combustion engines.

Ferrari Luce has seen a lot of online backlash and the result was a plunge in their stock prices as well. Whilst not criticising the car itself, Lamborghini CEO Stephan Winkelmann felt his brand was in the right going back on their EV investment.