Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ -- BlueConic, the Customer ...

First-party data holds immense value for businesses aiming to understand their customers and deliver personalized experi ...

For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or ...

We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...

Volatile retail demands faster decisions; shared first‑party data enables trustworthy AI and more resilient, value‑chain‑wide CPG planning.

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...