The game is meant to encourage dairy consumption among young consumers. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...
The Simpsons are a cultural staple to generation X, those born around the year 1965-1980. It was introduced in 1989 and was truly a household name in the 1990s. The tie-in video game of the Simpsons ...
A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming. With Gen Z milk consumption on the decline, Dairy Max is ...
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