Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Earlier this year, I had the privilege of serving on the organizing committee for the DataTune conference in my hometown of Nashville, Tenn. Unlike many database-specific or platform-specific ...