From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Bunchball launched a sales gamification app for Salesforce.com a year ago as a kind of interesting experiment in motivating a sales force through game-like incentives. Today, the company is unveiling ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The UK watchdog built an experimental trading app platform to ...

Chick-fil-A has been named the best fast food loyalty app in a new industry ranking, praised for its generous rewards and tiered benefits. The app offers perks such as free birthday treats, local ...

Games and mobile apps share many challenges and opportunities that boil down to common growth strategies. Learn more at the Apps Business Summit on January 19th, a partner event of PGC London 2026.

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

The growing use of gamification apps is helping seafarers take greater autonomy over their health and wellness, according to WellAtSea, a leading wellbeing platform and member of OneCare Group, which ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...