Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior ...
Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...
Research shows Gen Z consumers demand authenticity and are highly concerned about the environment. So why is this generation one of the biggest consumers of fast fashion? Are they unaware or ...
Romanians guide their choices according to personal principles and values. For more young people, especially from generation ...
A new survey from Amex reveals that proximity may play a bigger role than social media when it comes to attracting younger consumers. Businesses spend billions of dollars trying to get the attention ...
COPENHAGEN, Denmark, Aug. 12, 2025 /PRNewswire/ -- A new global survey from Queue-it reveals that trust influences Gen Z consumer behavior more than any other generation. Gen Z consumers are ...
SAN DIEGO, June 25, 2025 /PRNewswire/ -- The path to purchase has splintered, and Gen Z is in the driver's seat. According to SOCi's 2025 Consumer Behavior Index (CBI), younger consumers are building ...
Generation Z is the most eco-conscious and sustainability-aware cohort in history, but their rabid consumption habits speak much louder than their words, data reveals. According to research by the ...
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