Omnichannel relevance now demands designing for a generation that blends physical and digital on entirely different terms.

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. TYLER THE CREATOR ...

They value experiences—but also spend more than ever. What’s driving the perception that Gen Z is the most materialistic ...

I recently celebrated my 56th birthday, and I’m feeling my age. Not because I’m slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Despite NRF's 3.7-4.2% holiday retail growth forecast, ...

If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

Taradel reports social media ads dominate consumer behavior, as platforms like YouTube and TikTok increasingly drive product ...

Marketplaces have their role in the retail distribution channel, but direct to consumer (DTC) is the preference of Gen Z and millennial shoppers. The ESW survey “Global Voices: Q2 2022” polled more ...

Gen Z shops secondhand first, compares brands to creators, and expects to shape what they buy. Here's what the data says brands are getting wrong.