Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google released a new version of its Google ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Google Analytics 360 now offers the ability to create product line sub-properties, custom user roles and large caps on dimensions, audiences and conversion types. The update -- announced Thursday for ...

Google on Thursday called the transition to Google Analytics 4 (GA4) from Universal Analytics (UA) complex -- especially for enterprise customers -- so the company is pushing the migration deadline ...

Google’s Paul Pellman will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Since Google acquired attribution company Adometry two years ago, it has sought to bridge the ...

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: GA4 will begin introducing the new tools over the next few weeks and will continue ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns.