While we get the whole spring beauty trend of light, floral hues and just-pinched cheeks, there’s something about embracing a darker, more Gothic, ’90s vibe just in time for the new season that feels ...

Winter means it’s prime time for dark lipsticks — not nude and not necessarily brown. Dark and sultry. Meow. Whether you’re already well-acquainted with these deeper hues or are looking to dip your ...

Your lipstick starts off as gothic work of art–deep and rich, like the embodiment of Morticia Addams herself. But by the time the second support act has trundled on stage, you look like the wayward ...

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

As the world begins to open up and audacious, glam beauty looks sprint back into the picture, it’s time to get reacquainted with one of the easiest, no-fail makeup ideas for the holiday season: the ...

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While we get the whole spring beauty trend of light, floral ...