It is time to expand our approach to assessing healthcare professional (HCP) affinity. The Merriam-Webster dictionary notes affinity as both a noun and an adjective. As a noun, affinity means a ...
Medical Affairs is operating at a pivotal moment. Expectations have expanded rapidly – deeper scientific exchange, sharper insights and measurable impact on medical success – while the complexity of ...
AI has impacted the work of healthcare professionals (HCPs) in various ways, leading to some significant behavioral shifts. In December 2025, my company released a report featuring insights from ...
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