The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Creating a website for your business involves preparing the content you want your visitors to see, then styling this content to market your organization in the most effective manner. Most website ...

A thread over at SEO Chat forums named <h1> - how many times ?, discusses how to properly utilize these tags to improve your page structure for search engine ranking ...