Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Ever wondered how K-pop stars like Suzy and Ive’s Wonyoung look so flawless with their wavy locks? Digital hair perms might be the reason ... There’s a certain kind of hair you can spot in any K-drama ...

While this might sound like a pretty obvious step, is a perm what you're really looking for? You always want what you can't have, right? “Some people might look better with curly hair than others,” ...