Halfords are currently the sole providers of Boardman Bikes in Britain after a deal was struck in 2007 following the launch of the Boardman Performance Series. Matt Davies, chief executive of Halfords ...

LONDON (Reuters) - Bicycles-to-car-parts group Halfords (HFD.L) on Wednesday said it had bought Boardman Bikes, the range founded by British Olympic gold medallist Chris Boardman. Halfords declined to ...

The agency developed the ‘Be More’ campaign and has also been tasked with overseeing its roll-out across press, in store and online. Charlie Foulkes, marketing communications manager of Halfords said ...

Sir Bradley Wiggins is the latest celebrity cyclist to join forces with Halfords on a range of bikes. The retailer, which already partners with cyclist Chris Boardman, has unveiled 10 new designs ...

Boardman has always been a brand focused on producing high-performance bikes that don't carry the high-performance price tag, and the brand new Boardman ADV 9.0 adventure bike continues that trend.

Mountain Biking UK loved the Boardman Team when they tested it earlier this year, so it was no surprise that it won the What Mountain Bike Max Speed Per Pound award for 2012. Here’s what the judges ...