Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Leveraging AI to help analyze and visualize data gathered from a variety of data sets enables data-driven insights and fast analysis without the high costs of talent and technology. In today's ...

From debates around synthetic data to AI-written press releases, the question isn’t whether to use AI in research, but how to ...

AI-augmented research can speed up processes such as literature review and data synthesis. Here, Ali Shiri looks at ...

Marketing survey analysis is an important tool for businesses to gain insight into customer preferences and behaviors. It can help businesses identify areas of improvement, develop new products and ...