A week's time log can be blunt. Mine showed 60% of the day went to email, scheduling, and follow-ups, while client work got four hours total.

Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency ...

In the early 2000s, the concept of a virtual assistant was virtually nonexistent. While the internet was already transforming how businesses operated, most administrative, sales, marketing, accounting ...

As small businesses integrate AI-powered virtual assistants, they must ensure security and data privacy and have a clear plan for how and why this technology is being adopted. Nathan Eddy works as an ...

As cool as it is being a one-person team at first, there comes a time when growth means getting additional support. If your time is increasingly spent on low-level, repetitive tasks at the expense of ...