There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...