Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

Co-founder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Are you looking for a way to boost your conversion rate and show off ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

In the fast-paced online world, a good website landing page is crucial. It’s the first thing people see when they visit a business online. It’s like a digital handshake. This is where people form ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

Notion is one of the most powerful apps for productivity and planning. Whether you want to take a quick note, create a workout plan, fix your diet, or even manage your tasks, Notion has a template for ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...