The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...
UNIVERSITY PARK, Pa. — The hospitality industry can leverage the gender characteristics of service robots to influence customers’ decisions, according to new research from a team in the Penn State ...
How a growing tech company helps clients respond to viral moments, influence customers’ perceptions of them, and stay ahead of risk. Jenny Wolfram founded BrandBastion in 2013 after noticing that many ...