Years ago, jobseekers would mail resumes to potential employers or stop by to drop them off in person. They’d rely on a unique format or high-quality paper to "wow" a recruiter. Today, things are ...

Opinions expressed by Entrepreneur contributors are their own. Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL ...

Can your resume pass a recruiter’s test? What about a robot’s? Use the right keywords and send your resume to the front of the stack. When you think “keywords,” you probably think “SEO” (search engine ...

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, ...

Finding the right keywords is crucial for getting past an ATS and putting your resume into the hands of the hiring manager. The applicant tracking system, often referred to as ATS, is the employer’s ...

Opinions expressed by Entrepreneur contributors are their own. How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right ...

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within limits) ...

Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results. A good content marketing strategy should already be ...

Before your resume is read it first has to make it to the hiring manager, the odds of which may lengthen if the company uses resume-screening software. Commonly known as applicant tracking systems, ...

One of Apple Photos’ most powerful features for tagging pictures is keywords. They let you apply any number of descriptive words such as “food,” “vacation,” “kickboxing,” or “kitties” to your images ...