"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As someone who often struggles with dry, flaky skin (especially right now), I can attest to the hydrating ...

Sheglam’s $12 Good Grip Hydrating Primer has been called the “best primer” by fans. The water-based formula hydrates and ...

As you age, it’s important to update and enhance your makeup techniques. Inside, find out the five small changes makeup ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Because of these smoothing and hydrating effects, primers are an especially beneficial step for aging ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Taking the extra ...

When you have parched skin, applying makeup without encountering dryness in the process can be difficult; this is where a good primer comes in. The best primers for dry skin contain smoothing and ...

Achieving a long-lasting makeup look requires more than just good technique. Skin prep is crucial, and that’s where the best face primers come in. These products are specifically designed to address ...

Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...

A good primer is essential for a flawless makeup look that stays put all day—especially if you have mature skin. That’s because the best primers for mature skin don’t just hydrate only prep your skin, ...