The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched ...

Authorized Assessor Program, a new initiative that provides standardized and streamlined diligence services for Interactive Advertising Bureau members. The initiative is launching with the technology ...

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive ...

NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...

The Islami Andolan Bangladesh (IAB) has announced contesting the upcoming 13th parliamentary election alone in 268 ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

The Interactive Advertising Bureau (IAB) has expanded its Centers of Excellence (CoE) by adding and reappointing new leadership. The new leadership teams will support innovations that have emerged and ...

IAB Australia has launched a community access pass initiative which will offer those in the industry who are between jobs or ...