IKEA is launching a new interior design service that gives customers one-on-one assistance in decorating — and furnishing — their rooms. The product-centric company is moving further into service ...

Just a few months earlier, Tim Cook said in an interview that he was so excited about augmented reality that he wanted “to yell out and scream.” He name-checked IKEA and cited buying furniture as a ...

Ikea just launched an app that allows you to step inside and explore a decked-out Ikea kitchen. By exploring the realm of virtual reality, Ikea is making it possible for customers to virtually ...

Ikea customers have long relied on the store’s own layouts for design inspiration. Ikea arranges its furniture in picture-perfect rooms throughout its stores, and shoppers derive inspiration from ...