ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

Yospace has provided a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM) for ITV ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

The U.K. TV giant, led by CEO Carolyn McCall, provides its mid-year financial update. By Georg Szalai Global Business Editor Total advertising revenue was up 2 percent for the six-month period when ...