A BMW iX Flow is showcased outside a BMW display area demonstrating its color changing technology while a crowd gathers to ...

The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

BMW created the ideal getaway car: a color-swapping EV that will discreetly disguise itself while making a silent, engine-less escape. The German automaker debuted the iX Flow electric crossover at ...