LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on target market analysis and strategic planning. The ...

One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at this stage of growth are ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Customers are your lifeblood. Many businesses do not support, do not have solid relationships and do not have profitable situations with their customers. This is the reason why companies do not grow, ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

Email teams may be suffering from larger issues affecting their organizations. For one thing, 70% of marketing leaders are struggling to identify and engage audiences across multiple touchpoints, ...

Opinions expressed by Entrepreneur contributors are their own. In business, understanding the characteristics, attitudes and behaviors of the “primary customer” is crucial for a successful marketing ...

It’s hard to believe that the customer success (CS) function barely existed a few years ago, when today its interest and distinction within SaaS companies and beyond is seen as critical to market ...

Your company's success depends on how well you understand your customers. Markets are broad and diverse. Unfortunately, entrepreneurs often make the mistake of not narrowing down their market to their ...