Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Is the era of major rebrandings over? With big brands and niche companies all opting for subtle updates, it's time to wonder: Are major brand overhauls a thing of the past? These scientists studied ...

Samsung has unveiled a new product design identity for its products. “Samsung Design Identity 5.0 (DI 5.0): Essential∙Innovative∙Harmonious” will define the future of the Korean firm’s product design.

If you've paid attention to any sort of design over the last 12 months, you'll have noticed something quite profound. Put simply, the logo is evolving. And we wouldn't be surprised if a new contender ...

The National Institute of Architecture’s folkloric floor tiling influenced the strict grid and mosaic-like logo that underpin this visual identity.

What’s Your Brand Identity? Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for ...

Godrej Industries’ new GI corporate identity has drawn online comparisons with existing logos, prompting the company to ...

This fascinating book examines every aspect of airline style, from the company liveries and interior designs of planes to advertising, haute couture and airborne haute cuisine. Divided into four ...