Generative AI is currently being used in AAA video game development worldwide, despite the protests of ethics-conscious audiences and the wishes of developers reportedly forced into using these tools.

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

Generative AI images are having a moment. No matter whether you’re designing a full-fledged campaign or drafting a blog post, AI image tools can help you whip up wild and wonderful (emphasis on the ...

Generative AI is no longer just a flashy new tech trend or simple content generator—it’s proving to be a driver of tangible results in industries as diverse as finance, cybersecurity and retail.

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

Generative artificial intelligence (GenAI) has very quickly established a foothold among code developers as an essential tool in their workflow. Developers have shifted from the traditional code reuse ...