Data is one of the most important yet least understood resources in business today. With data governance policies in place, your company can finally understand what information it has and how to ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

Digital marketing departments invest great amounts of money and staffing resources trying to position themselves in the most effective way to present and ultimately, sell their products. Every digital ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

However, even the best technology on the planet can’t convert prospects to customers if the underlying lead nurturing strategy is suspect. Here are 7 tips for designing a lead nurturing strategy to ...