The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer marketing space through collaborations with top influencers and luxury brands, ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

In an increasingly tech-centered world, the role of “social media influencer” has become a popular — and profitable — form of brand marketing for both individuals and businesses. While stereotypes ...

Nano-influencers deliver higher engagement and trust than mega-influencers with reach. Small creators drive authentic, niche conversations that boost brand credibility. Brands gain stronger ROI by ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...